Ron Mendell is one of the most talented concept artists serving the Hollywood motion picture industry. For the past 20 years he has designed cars and gadgets to fill just about any film studio need. Ron has recently contributed his creative talents to productions including all three Iron Man movies, Oz the Great and Powerful, The Hunger Games and The Amazing Spider-Man. Previous projects include all three Jurassic Park movies and, War of the Worlds. The nature of his profession requires Ron to work at different studios as he completes one job and moves on to the next. This way, his design environment and his peers are constantly changing, introducing him to new experiences and influences.

Design for the Art Department

Transporting the audience into the characters’ world is a key element of effective storytelling in any motion picture. Achieving this task is the role of the Art Department. A huge amount of effort and creativity are required to be successful. Ron provides concepts, illustrations and digital models to Art Departments taking moviegoers on extraordinary journeys.

“Design is 100 percent of what I do,” said Ron.

“Typically after sketching out initial designs, I jump right into Evolve where I can quickly and effortlessly turn my initial pencil sketches into a real 3D model that can be developed on the fly. The construction history feature of Evolve is huge! An amazing tool that keeps this process moving quickly. After final approvals of the given project, I have a file ready to be output as a grown part.”

Prior to using Evolve, Ron Mendell’s process was manual, where he would start with pencil and paper and continue to develop his ideas until a final design was approved. This process involved sketching, color markers, paint, etc. The final steps included drafting, dimensioning and sectioning until enough 2D drawings were generated to hand off to a craftsman.

The biggest problem was translation. If enough drawings and views were not generated, then that left room for error on the craftsman end,” Ron said. “If the person building my design interpreted a line as a relief rather than a scribe, then things could go wrong very quickly. With Evolve, I can provide a 3D file that explains everything.”